Colorful packaging hanging from your pharmacists or grocer’s shelves, designed to entice you while you sat in your parents shopping cart.
Often terribly made, these strange playthings were low priced enough to wear down even the most frugal adult and were most likely forgotten or broken by the time you left the parking lot.
Rack Toys is a love letter to re purposed illogically licensed toys that were not meant to be remembered.
Rack Toys: Cheap, Crazed Playthings is the new book from PlaidStallions Press and it celebrates decades of funs that broke really easy.
Shipping December 2012, Rack Toys is a 144 page, full colour softbound book by Brian Heiler. Rack Toys features literally hundreds of colour photos of toys from every decade and genre from the perfectly logical to the thoughtlessly odd, it is a love letter to an industry our parents called “junk”.
Rack Toys will include an introduction essay by Jason Lenzi (Bif Bang Pow! Toys, Geek Shall Inherit Podcast), seven chapters covering topics such as Superheroes, Saturday Morning Cartoons, Monsters, Science Fiction, TV and Movie characters, Generic Joy and Knock Offs.
Rack Toys will be available through the PlaidStallions online shop where you can order other things like a Brick Mantooth doll or an issue of Megozine, the magazine for Mego Collectors:
Rack Toys is © 2012 Plaidstallions Press, a division of RQ Corporation. All images and text may not be reproduced without express written permission.